With its new brand of makeup, Bourjois places itself at the service of the natural beauty and is committed in respect of the environment. Indeed, its brand is the formula which combines the cosmetology and ecology.
Bourjois for respect for women and the environment
Conducting a survey on nearly 60 women, the Bourjois Group realized that their women are more committed to a natural style and respect for the environment. This trend is observed in their mode of consumption, but also in their hair style, dress and make-up. Concerning the latter, the trend colors worn by the models of the brands are applied by makeup professionals. No guarantee for you to achieve the same result with the same tones before your mirror at home. So how can we be beautiful but natural?
Bourjois the group meets this growing desire of women to be in harmony with nature and with them, by launching its new brand of makeup a natural beauty. By this gesture, the firm itself becomes eco-friendly. Indeed, the brand includes 19 products, 16 of which are certified by ECOCERT. It is committed to respecting the planet by designing its products for minimum environmental impact. So you’ll see packaging in its design and very light, and formulas based on natural ingredients. This leads to the second commitment Bourjois, 98% of the components of products the products are a range of biological origin and are therefore beneficial nature of the skin. The last engagement relates to women, who can thus develop their natural beauty.
The brand products A
Designed in collaboration with the makeup Christophe Durand, the brand has sublimate women, without turning them and gives a false image of them. The makeup artist speaks of “intuitive makeup” because the brand offers nearly 128 natural colors, including all types of skin tones (except for black skins) will find them. In addition, the products are easily applied and are easy to wear, the risk of the wrong colors are discarded. A product is ideally suited for a look of makeup nude, make-up who knows to be forgetting to let out the natural colors.
All brand products are available in several colors. The foundations are divided into two ranges: the range and accent lights 100% mineral. Then we have the illuminator, then pencils and blush. Three brushes are the accessories of the brand the Kabuki brush, blush and versatile.